It is a multi-layered, synthetic material that emulates a wide range of wood and stone finishes with a photographic layer underneath a top, protective layer.
It offers great value for money and is reasonably durable and easy to maintain, especially compared with solid wood floors.
It is also easy and quick to install, making it a favourite with both the amatueur DIY-er and the trade, plus also a good choice for a wide variety of applications.